Marketing and Event Coordinator
This role supports two wedding venues by driving digital engagement, increasing qualified tour bookings, and enhancing the overall customer experience. This part-time position blends marketing execution, event coordination, and guest communications to ensure consistent brand visibility and seamless client interactions.
What Success Looks Like
1. Drive Website Traffic & Lead Generation
Consistent lift in website visits through targeted digital marketing.
Increase in online inquiries and booked tours.
2. Execute Effective Digital Marketing & Advertising
Maintain strong performance across social ads, Google ads, email campaigns, and social media.
Improve cost-per-lead and conversion rates over time.
3. Maintain & Improve Website Experience
Keep venue websites updated with accurate information, images, blogs, and clear CTAs.
Improve user experience metrics (e.g., click-throughs, time on page).
4. Deliver Excellent Customer Communication
Timely, friendly, and helpful communication with leads and booked clients.
Ensure brand-aligned voice across email templates, social messages, and inquiry responses.
5. Support In-Person Tours & Event Coordination
Assist in hosting tours with confidence and professionalism.
Ensure clients feel cared for and informed from first contact through booking.
Responsibilities
Marketing & Digital Advertising
Create and schedule social media content for both venues.
Build and manage paid ad campaigns (Facebook, Instagram, Google, etc.).
Monitor ad performance and recommend improvements.
Maintain an organized content calendar.
Website Management
Update venue websites regularly with new images, copy, and announcements.
Add blog articles, testimonials, and new marketing assets.
Optimize site pages for clarity, conversions, and improved user experience.
Customer Communication
Respond to inquiries via email, web forms, and social platforms.
Send follow-up information to potential clients.
Maintain a friendly, service-oriented tone that represents the venues well.
Event & Tour Support
Conduct or assist with venue tours as assigned.
Prepare tour materials or digital resources.
Maintain a clean, organized, and guest-ready venue environment during tours.
Administrative & Collaboration
Track marketing performance metrics and report results.
Coordinate with Venue Manager and ownership on priorities.
Help with occasional onsite event support, vendor communication, or project-based tasks.
Email Marketing & CRM Automation Responsibilities
Build and schedule email marketing campaigns for both venues.
Create and maintain automated workflows inside the CRM (inquiry follow-up, tour reminders, post-tour nurturing, review requests, etc.).
Monitor email performance metrics and optimize subject lines, content, and timing.
Ensure brand consistency across all emails and automations.
Expected Skills & Attributes
Strong communication skills—written, verbal, and digital.
Confident and friendly approach when hosting tours.
Familiarity with digital marketing tools (Meta Ads, Google Ads, CMS platforms).
Organized, detail-oriented, and able to manage multiple tasks.
Creative eye for visuals, branding, and compelling content.

